Factory Notes

The tiny thing you use every day is probably the most important one.

Most good decisions are made before the button is ever pressed.

The product has to work after launch-day enthusiasm leaves the room.

Reliable work usually happens somewhere nobody can see it.

Shipping is the spell. Everything else is just waving your wand.

The unfair advantage is building things that last.

A bad day is easier when the product speaks like a helpful human.

Future you is a collaborator. Treat them accordingly.

Fast is useful until it spends reliability you cannot afford.

A small complete thing beats an ambitious half-thing every time.

Infrastructure is better when you stop thinking about it.

Good names remove a surprising number of decisions.

Every project needs one obvious way in.